СТРАТЕГИИ ТРАНСКРЕАЦИИ И АДАПТАЦИИ ПОЛИТИЧЕСКИХ РЕАЛИЙ В УЗБЕКСКОМ ЦИФРОВОМ МЕДИАДИСКУРСЕ: ЛИНГВОКУЛЬТУРОЛОГИЧЕСКИЙ АНАЛИЗ

Abstract

The article examines strategies of transcreation and adaptation of political realities in contemporary Uzbek digital media discourse. Using material from social networks, political memes, and slogans, the author identifies and analyzes linguocultural mechanisms through which global political concepts are adapted to local perception. The study concludes that a unique model of digital political discourse is emerging in Uzbekistan–one that combines national cultural semiotics with the technologies of global communication