PRESERVING UZBEK CULTURAL IDENTITY THROUGH LANGUAGE AND TRADITIONAL COSTUME IN THE ERA OF GLOBALIZATION

Аннотация

This article explores the role of the Uzbek language and traditional costume in maintaining cultural identity in the context of globalization. It examines how national terminology and elements of clothing reflect the historical, social, and cultural characteristics of the Uzbek people.
The study analyzes contemporary challenges such as digitalization, the influence of international fashion, and changing values among youth. Strategies for preserving identity are proposed through educational initiatives, modern design solutions, digital archives, and cultural events.
The article emphasizes the necessity of a comprehensive approach that combines traditions and technology to ensure the sustainable preservation of cultural memory.