QISQA FORMATLI MEDIAKONTENT VA YOSHLAR DUNYOQARASHINING SHAKLLANISHI

Abstract

The article analyzes the widespread use of short-form media content in the modern digital media environment and its impact on the worldview and thinking of young people. The study highlights the socio-philosophical aspects of the change in the methods of receiving information in digital communication, the phenomenon of clipped thinking, and the process of ticking of thinking. It also examines the state of youth involvement in digital media culture using the example of the level of use of the Internet and digital platforms in Uzbekistan. The article analyzes the impact of short-form media content on the social activity of young people, information consumption, and knowledge acquisition processes, and justifies the importance of developing media literacy and critical thinking skills in the digital environment.