REKLAMA MATNLARINING TASNIFI

Authors

  • Hamro Murotov mustaqil izlanuvchi Alisher Navoiy nomidagi Toshkent davlat o‘zbek tili va adabiyoti universiteti

Keywords:

advertising activity, target audience, mass media, age and gender segmentation, commercial advertising, non-commercial advertising, monologic advertising, dialogic advertising, dramatized (scene-based) advertising, jingle advertising

Abstract

The article is devoted to ensuring the effectiveness of advertising activities within the field of advertising. It examines issues such as identifying the target audience, selecting mass media outlets, and segmenting recipients by age and gender to shape advertising strategy. It highlights that mass media play a crucial role in exerting a positive influence on consumer consciousness. The paper also emphasizes the significance of radio advertising, its reach, communicative effectiveness, and its ability to impact the target audience.

Author Biography

Hamro Murotov, mustaqil izlanuvchi Alisher Navoiy nomidagi Toshkent davlat o‘zbek tili va adabiyoti universiteti

mustaqil izlanuvchi
Alisher Navoiy nomidagi Toshkent davlat
o‘zbek tili va adabiyoti universiteti

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Published

2025-11-10

Issue

Vol. 1 No. 01 (2025): O‘ZBEK TILI TARAQQIYOTI VA XALQARO HAMKORLIK MASALALARI

Section

Maqolalar